Temu Aliexpress Hit 3B in South Korea Rival Local Ecommerce
AliExpress and Temu's sales in South Korea exceeded 4 trillion won last year, an 85% increase, challenging domestic e-commerce giants Coupang and Naver. This article analyzes their user characteristics and competitive landscape. It suggests optimizing user experience and strengthening localized operations. The article also explores the development prospects of cross-border e-commerce in the Korean market, highlighting the growing influence of these platforms and the strategies needed for continued success in a competitive environment.
